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评估任务2：商业写作组合 本评估任务有四个部分。
1.外部电子邮件 2.内部电子邮件 3.商务信函 4.媒体发布
- 10%的外部电子邮件
- 10%内部邮件
- 10%的商业信函
- 10%的媒体发布
这项评估任务没有具体的字数限制。但是，每个部分不得超过一页。
不要求提供参考文献。
以单个Word文档的形式提交你的作品。 - 第一部分：外部电子邮件
重写下面这封写得不好的电子邮件。
假设你是Jakobson医疗诊所的一名医疗秘书。你写了下面这封写给诊所客户的邮件，但在休息了几分钟后，你决定在按下发送键前重写。
你应该。 - 使用一个标准的电子邮件结构。
- 使用清晰的写作技巧和适当的语气来写一封对外邮件。
- 避免常见的电子邮件错误。
- 撇开不必要的信息，必要时填写任何缺失的信息。 第二部分：内部电子邮件
重写下面这封写得不好的电子邮件。
想象一下，你是BrisComms公司的IT支持团队的经理。执行团队要求你与公司的财务团队合作，协助推出他们的会计软件升级。你写了下面这封写给你的团队成员的邮件，但在休息了几分钟后，你决定在按下发送前重写。你应该。 - 使用一个标准的电子邮件结构。
- 使用清晰的写作技巧和适合内部邮件的语气。
- 避免常见的电子邮件错误。
- 撇开不必要的信息，并在必要时填写任何缺失的信息。 第三部分：商务信函
使用下面的信息来写一封商业信函。
想象一下，你是布里斯班一家农业公司的运营经理。
销售你的农产品的超市写了一封信（日期为2021年9月30日），抱怨他们这个月收到的这批香蕉看起来比较小，产品的重量比前一年少了9%。你应该写信给该超市，解释重量的减少是由最近的干旱造成的，这也导致了一些产量的损失。一串香蕉大约有35-50公斤重，大约需要8-10个月的时间来生产。但是，你可以向他们保证，已经实施了补充灌溉，以提高下一次产量的质量，在你的信中附上灌溉系统的照片。你还得到财务经理的授权，为该超市的下一个订单提供5%的折扣，以示友好。
详细信息。 - 收信人姓名：Lucy Marucci（女）。
- 收件人的工作职位。产品质量经理
- 超市名称：Farm Fresh Australia Pty Ltd
- 写信人姓名：用你自己的名字
- 写信人的工作职位。运营经理
- 撰写人的公司。洛克利尔农庄
你不需要为这项作业制作信纸。然而，标准商务信函结构的所有其他部分都应包括在内。你应该 - 使用正式的信件结构。
- 使用清晰的写作技巧和适当的语气来写一封正式的商业信函。
- 撇开不必要的信息，必要时填写任何缺失的信息。 第四部分：媒体发布
使用下面的信息来写一份媒体声明
宣传 “光明行”。布里斯班。想象一下，你正在写一份媒体新闻稿，准备在一家澳大利亚报纸上发表。
根据下面的信息。你应该。 - 使用标准的媒体新闻稿结构。
- 以吸引主流新闻媒体的问题来构思你的故事。
- 选择要包括/排除的信息。
- 在适当情况下，使用有说服力的语言。
- 使用清晰的写作技巧。
- 填补任何必要的缺失信息（例如，评论/引文）。
Assessment task 2: Business Writing Portfolio This assessment task has four parts:
- external email 2. internal email 3. business letter 4. media release
1pm, Monday, 11 October 2021
This assessment task is worth 40% of your final grade.
All parts will be marked out of 10. Each part will contribute to your final grade as follows:
• 10% external email
• 10% internal email
• 10% business letter
• 10% media release
There is no specific word count for this assessment task. However, each part must not be longer than one page.
Create a single document including all parts of this assessment task. Use a maximum of 1 page for each part, starting a new page for each one. Use 11pt Calibri font with 1.5-line spacing and normal margins.
References are not required.
Submit your work as a single Word document. Part 1: External Email
Rewrite the poorly-written email below.
Imagine you are a medical secretary at Jakobson Medical Clinic. You composed the following email addressed to a customer of the clinic, but after having a few minutes’ break, you decide to rewrite it before pressing SEND.
You should:
• Use a standard email structure.
• Use clear writing techniques and an appropriate tone for an external email.
• Avoid common email errors.
• Leave out unnecessary information, and fill in any missing information where necessary. Part 2: Internal Email
Rewrite the poorly-written email below.
Imagine you are the manager of the IT Support Team at BrisComms. You have been asked by the executive team to work with the Finance Team of your company to assist in rolling out their accounting software upgrade. You composed the following email addressed to your team members, but after having a few minutes’ break, you decide to rewrite it before pressing SEND. You should:
• Use a standard email structure.
• Use clear writing techniques and an appropriate tone for an internal email.
• Avoid common email errors.
• Leave out unnecessary information, and fill in any missing information where necessary. Part 3: Business Letter
Use the information below to write a business letter.
Imagine you are the operations manager of a farming company in Brisbane.
The supermarket that sells your agricultural products has written a letter (dated 30 September 2021), complaining that the batch of bananas they received this month seem smaller, and the products weigh up to 9% less than than the previous year. You should write to the supermarket, to explain that the loss in weight was caused by the recent drought, which also resulted in some yield loss. A bunch of bananas weighs approximately 35-50 kilograms, and takes about 8-10 months to produce. However, you can assure them that supplemental irrigation has already been implemented to improve the quality of the next yield, by including photos of the irrigation system with your letter. You have also been authorized by your financial manager to offer the supermarket a 5% discount on their next order as a gesture of goodwill.
Details:
• Addressee’s name: Lucy Marucci (female)
• Addressee’s job position: Product Quality Manager
• Supermarket’s name: Farm Fresh Australia Pty Ltd
• Writer’s name: use your own name
• Writer’s job position: Operations Manager
• Writer’s company: Lockyer Farmers
You do not need to create letterhead stationery for this assignment. However, all other parts of the standard Business Letter structure should be included. You should:
• Use a formal letter structure.
• Use clear writing techniques and an appropriate tone for a formal business letter.
• Leave out unnecessary information, and fill in any missing information where necessary. Part 4: Media Release
Use the information below to write a media release
promoting the Shine a Light Walk: Brisbane. Imagine you are writing a Media Release for publication in an Australian newspaper,
based on the information below. You should:
• Use the standard Media Release structure.
• Frame your story in terms of issues that appeal to the mainstream news media.
• Choose which information to include / exclude.
• Include persuasive language, where appropriate.
• Use clear writing techniques.
• Fill in any necessary missing information (e.g., comments / quotations).
• You must paraphrase any material that you use from the website. Direct
copying of any sentences will be considered as plagiarism.
OPTIONAL: You may “copy and paste”only one sentence from the Lung Foundation
Australia website, to use as a quote in the Comment section of your Media Release.
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