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INSTRUCTIONS:
Write a formal analytical report that responds to one of the prompts below:

  1. You have been hired by a wealthy investor to study the feasibility of opening a small micro-brewery, distillery, or cannabis store in any small town in Canada [you choose the town; it must be a real Canadian small town]. Write a formal report for your employer [make the employer’s name up; this person is financing the entire operation, including your salary, and the opening and operating costs— from start to finish—of your proposed business]. Outline the feasibility of opening a micro-brewery, distillery, or cannabis store. Factor in considerations such as opening costs [rent, equipment, raw materials, marketing, employees], average monthly operating costs, possible revenue, and the feasibility / profitability of opening such a business. Do some market research: who would be your competitors in [any small town in Canada]? What are the market opportunities? Analyse the opportunities available in the small town and make a recommendation about how to start up! **You could also consider opening up a food truck, in a small town. Be creative!
  2. Select a local business (this must be a real business in Canada). Review their online marketing, specifically their social media accounts and their website. Research online marketing strategies and make recommendations for this local business on how the business could improve its digital marketing efforts. Use strong industry examples and strong research to demonstrate how best this business could improve. Make sure that your points of comparison are equivalent (for example, if you choose to review the marketing strategies of a small coffee shop, compare it to other notable coffee shops with strong digital marketing practices). You need to select a real business; however, the person to whom you address the report can be made up. Use your real name. Also, it is suggested that you select a small or medium-sized busines (not a large corporation!).
  3. You work for a consulting firm and a Canadian client has hired you to write a report that suggests ways they can improve an aspect of their business. Recommend how they can improve their business in a single area of your choosing. This should be a real Canadian business and your recommendation must be specific and relevant. Some ideas for your analysis could include: technological innovation; environmental policy; human resource policy; branding & marketing; social media strategy; health and wellness within the workplace.
  4. You are interested in completing an MBA after your undergraduate degree. Research MBA programs in North America (or internationally), and recommend which MBA program is best suited to your needs. Consider aspects you think are appropriate: Is this an executive program? Is work experienced required or guaranteed? Who are the program’s successful grads? Cost? Prestige? etc. Important: have a specific demographic in mind (i.e. define who “you” is – i.e. what is your areas of specialization? what are your financial / citizenship restraints? What are your timelines? etc.). With this specific information in mind, research and select the best MBA program for your needs and list the numerous reasons as to why. Address this report to a specific audience (your parents? Your professor?).
  5. Inclusion and diversity: Select a Canadian business (of any size) and review any aspect of this business with an inclusion and diversity lens. Important: inclusion and diversity can be used in any sense of its broad meaning: for example, age, language, culture, ability, gender, or sexuality. Investigate whether the business is inclusive or representative of diversity, or if it could do better in any aspect of its business operations (for example, its web content, its physical built accessibility, its representations of diversity etc). Make recommendations and suggestions on how this business could do better to reach an increasingly diverse Canadian audience. Be specific and focussed!

6. Propose your own topic that relates to a topic in Canadian business. You must review your topic with your TA or with Dr. Brown before you submit a proposal. Your topic must be research-based and must allow you to make a final recommendation based on analysis.

Step 1: Submit your Informal Report (10%)

Proposal submission process: proposals should be submitted electronically on Brightspace as a single PDF file or Word document. Margins no less than one inch all around, page numbers, Times New Roman, 12-point font. The body of the proposal may be single spaced throughout.

Your proposal can be formatted either as an email or letter (choose the best format for the context of your project—are you writing to an investor, the owner of a business, or a client?). Address the proposal to the appropriate person for the context [you make all this information up!]. All formatting elements of an email / letter must be present (header, signature blocks etc.). Make up all information depending on the context!

The total length of the proposal is 2.5-page max: one page for the letter or email and 1-1.5 for the annotated bibliography.

The specific components of the proposal should be included:

  1. In your email or letter, formatted to fit on one page, with clear spacing (courteous language, specific and clear ideas, and coherent sentences) give the reader a brief overview of your project plan that includes:
    1. A few introductory sentences, which clearly state the context of your report by identifying which topic your report will address and what issue(s) your report will analyze.
    2. A few lines that provide background context to your topic. State clearly what your report will consider and provide some initial ideas or findings (ideally, this context will come from your research!). You may raise questions you wish to ask and areas you wish to investigate.
    3. A statement (two to three sentences) that acknowledges that you have conducted some preliminary research (describe how and where you conducted research / what your research question or topic was), and include a statement to explain that your initial research findings are attached to your email / letter.
  2. Attach an annotated bibliography to your document (in APA format) of four credible sources that you found from the University of Ottawa catalogue (physical book, ebook, online database, article, etc.) You do not ultimately need to use these sources in your final report. Each annotation should be short: 150-200 words max for each annotation. Your annotation should include a strong, succinct summary of each research source (do not copy and paste an abstract in to your summary). State why this source is reliable and what information it will provide to you for your report. No direct quotations are needed, but if you use them, ensure you cite correctly using APA style. Choose strong and diverse sources (try to get recent information – in the last 10 years). Do not use Google! This bibliography should be listed in alphabetical order. The summary and APA reference citations should be single spaced.

Step 2: Formal Report (25%)

Report submission process: reports should be submitted electronically on Brightspace as a single PDF file. Margins no less than one inch all around, Times New Roman, 12-point font. The body of the report may be double spaced.

The full report should be about 12 -16 pages (including the appendix); the main section should be 8 -10 pages; APA formatting; (hint: save and submit as a PDF to retain formatting features).

(See chapter 20 in the textbook)

Your report must include:

Front Section (3-4 pages):

  1. Title Page
  2. Transmittal letter
  3. Table of Contents
  4. List of Figures and/or Tables (if needed; these are optional elements)

Main Section (8-10 pages)

  1. Executive Summary
  2. Introduction
  3. Discussion of Findings (Research and Analysis)
  4. Conclusion
  5. Recommendations

Back Section

10. Appendix (must include full References page APA style of all sources used).

Further Instructions:

  • Minimum 4 credible sources.
  • You are not required to use visuals within the body of your report (graphs, tables, pictures, etc.). If you do, they must be used sparingly (i.e. do not use visual data in order to fill out your report at the expense of your research and analysis).
  • Attach any other relevant materials in your appendix.
  • You are not required to attach materials to your appendix.
  • You must include a References page (which will be a part of your appendix).
  • Consult your textbook to clarify formatting questions.

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