🍐 我们总结了澳洲代写中——Exam Paper代写的经典案例，如果你有任何代写的需要，可以随时联络我们。CoursePear™ From @2009。（UQ代写）
1A. Discuss the research you (/your team) undertook to discover the key consumer insight for your PepsiCo campaign. For example, did you conduct qualitative/ quantitative research? If so, how many interviews/surveys etc? Did the process go well? Any recommendations for next time you undertake research? (5 marks)
1B. Present your Key Consumer Insight which was identified from your research to answer the PepsiCo client brief? Include your rationale for this insight and discuss how effective you felt the insight was in the development of the creative idea for the campaign? (15 marks)
2A. In your discussion ensure you include specifics such as demographics, geographics, and psychographics of the consumer segment etc and justify why you have selected the specific target audience segment? (10 marks)
2B. Present an example of a typical target audience member for Altina, such as a consumer persona/profile/autobiography to illustrate your understanding of the target segment? (5 marks)
2C. Assuming new primary research is needed to develop the key consumer insight for the new ad campaign, write some specific research questions (3-5 questions) which could be used in Qualitative research (such an interviews or focus groups) to better understand who the consumer is and what they want from brand/category? (5 marks)
3A. explain why these channels should be included in the media plan to reach the targeted consumer segment? (10 marks)
3B. discuss whether a flighting, pulsing or continuous media strategy should be adopted and why? Are there any seasonality considerations for the media schedule? (5 marks)
3C. evaluate the pros (advantages/strengths) and cons (disadvantages /weakness) for each channel (2x ATL and 2x BTL = 4 channels). (10 marks)
4A. describe who you think the desired target audience is for this campaign (including a brief target audience profile/persona) and why you believe the ad campaign is targeted to this consumer segment?
4B. identify what the single-minded, key message is for the target consumer (and why you believe this is so)
4C. explain what the Big Idea behind the advertising creative is? And why?
4D. explain and justify the types of appeals and execution styles which have been used to communicate the Big Idea behind the ad
4E. present your case as to whether you think this ad campaign was effective? If so, why/why not? Include any recommendations you can think of which might increase the effectiveness of the campaign?
CoursePear™是一家服务全球留学生的专业代写。
—-我们专注提供高质靠谱的美国、加拿大、英国、澳洲、新西兰代写服务。
—-我们专注提供Essay、统计、金融、CS、经济、数学等覆盖100+专业的作业代写服务。
CoursePear™提供各类学术服务，Essay代写，Assignment代写，Exam / Quiz助攻，Dissertation / Thesis代写，Problem Set代做等。