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Fuelz Foods是一家位于布里斯班的膳食制作和配送初创公司。Fuelz Foods由学生为学生创建，旨在为学生和更广泛的社区创造和提供高质量、可负担的膳食。由Nathan和Emily创建，他们已经运作了一年多，并获得了一个固定的客户群。
他们的业务运营随着COVID 19的发生而被大大打断。他们的主要送餐方式是每周一向在昆士兰大学圣卢西亚校区学习或工作的客户送餐。
随着课程转移到在线交付，他们需要找到一种新的方式来交付他们的食物，并接触他们的客户群。随着社会关系的疏远和对外出就餐的限制，也有机会填补对熟食需求的增加。
在这项任务中，你将作为Fuelz食品公司的顾问，负责为Fuelz食品公司制定新的战略，并将这一战略以PowerPoint幻灯片的形式展示出来，同时附上一份简短的报告，最多1000字。 你应该把PPT看作是对Fuelz Foods创始人的推介，而简短的报告则类似于用来解释推介的关键部分的脚本。由于PPT的目的是成为一个演示文稿，使用视觉效果对传达清晰的信息和想法非常重要。
为了了解更多关于Fuelz Foods的信息，Nathan和Emily已经加入了课堂（通过Zoom），并介绍了他们的创业公司，并详细介绍了他们如何应对COVID 19所带来的环境变化。
你也可以在他们的网站上了解更多关于Fuelz Foods的信息，甚至可以下单购买现做现送的食物：https://www.fuelzfoods.com.au/。
作业细节
这项作业的目的是鼓励你考虑可行的商业机会的所有关键方面。由于目前的社会疏远措施，这对你如何验证你的想法造成了限制。这是一个在作业中互相帮助的机会，并与你在这个班级的同学和你更广泛的网络一起参与客户发现。
在创建你的建议战略时需要考虑的事情。
1.价值主张。这是你要解决的客户问题或客户将获得什么独特的价值FuelzFoods。你可以将目标市场扩大到学生以外，或者展示FuelzFoods为他们创造的价值。你的工作是确定和验证（通过客户发现技术）一个他们可以追求的价值主张。
2.商业模式。详细解释FuelzFoods如何执行价值主张，为客户和FuelzFoods创造价值。商业模式汇集了一个企业的四个功能领域。它们是：价值主张，运营和资源管理，市场和销售，以及财务管理。关于商业模式分析的视频和读物以及黑板上的商业模式画布为开发一个为客户和FuelzFoods创造价值的商业模式提供了一个良好的起点。
3.你为验证价值主张和测试商业模式的可行性所采取的步骤。在此，您需要解释您收集数据以验证价值主张的计划，并包括您为测试商业模式中的关键假设而收集的任何主要数据（例如，来自调查或访谈）或二级数据。 该作业应说明所获得的信息（数据）如何有助于完善、发展或改变你的价值主张或你执行增长战略的方式。
4.你的幻灯片和附带的简短报告的叙述和演示的质量，以协助沟通你的应对策略。PowerPoint幻灯片和随附的简短报告需要以清晰、有逻辑和专业的方式呈现。PowerPoint幻灯片应该使用视觉信息（图像、图形、图表、图解）来传达信息，而不是依靠大量的文字。随附的报告应该有一个封面页，包括所有负责贡献报告的学生姓名、学生编号和最终字数。报告应该有双行间距，如果使用了参考文献，应正确使用一致的参考文献风格（哈佛、APA或AMJ）。参考文献列表不包括在1000（+/-10%）的字数内。
5.对于以团队形式提交此作业的学生，5%的分数将被分配给团队工作和合作。所有团队必须在提交此作业的五天内，在黑板上完成强制性的、保密的同行评估。
Fuelz Foods is a Brisbane-based meal creation and delivery startup. Created by students for students Fuelz Foods aims to create and deliver high quality affordable meals to students and the broader community. Founded by Nathan and Emily, they have been in operation for just over a year and secured a regular customer base.
Their business operations have been significantly interrupted with the onset of the COVID 19. Their main method of delivery of their meals took place each Monday to customers who studied or worked at UQ’s St Lucia campus.
With classes moving to online delivery they needed to find a new way to deliver their meals and reach their customer base. With social distancing in place and restrictions on eating out, there was also the opportunity to fill the increase in demand for prepared meals.
In this assignment you will be acting as a Fuelz Foods consultant tasked with creating a new strategy for Fuelz Foods and presenting this strategy as a PowerPoint slide deck with an accompanying short report, max 1000 words. You should think of the PowerPoint as a presentation of a pitch to the founders of Fuelz Foods, and the short report is similar to the script used to explain key parts of the presentation. As the purpose of the PowerPoint is to become a presentation, the use of visuals will be important to convey clear messages and ideas.
To learn more about Fuelz Foods, Nathan and Emily have joined class (via Zoom) and presented their startup and give more details about how they are responding to the changing circumstances that COVID 19 has created.
You can also learn more about Fuelz Foods on their website and even place an order for freshly made and delivered food: https://www.fuelzfoods.com.au/.
Assignment Details
The assignment is designed to encourage you to consider all key aspects of viable business opportunity. With current social distancing measures in place, this places limitations on how you can validate your ideas. This is an opportunity to help each other in the assignment and engage in customer discovery with your peers in this class and your wider network.
Things to consider when creating your suggested strategy:
1.The value proposition. This is the customer problem you are trying to solve or what unique value the customer will gain FuelzFoods. You can expand beyond students as a target market or demonstrate the value that FuelzFoods creates for them. Your job is to identify and validate (through customer discovery techniques) a value proposition they could pursue.
2.The Business Model. A detailed explanation of how FuelzFoods could execute the value proposition to create value for the customer and FuelzFoods. A business model brings together the four functional areas of a business. These are: the value proposition, operations and resource management, marketing and sales, and financial management. The videos and readings on business model analysis and the business model canvas on Blackboard provide a good starting point for developing a business model which creates value for customers and for FuelzFoods.
3.The steps you have taken to validate the value proposition and test the feasibility of the business model. Here you will need to explain your plan for gathering data to validate the value proposition and include any primary data (for instance, from surveys or interviews) or secondary data that you have gathered to test the key assumptions in the business model. The assignment should demonstrate how the information (data) acquired helps to refine, develop or change either your value proposition or how you execute the growth strategy.
4.The quality of the narrative and presentation of your slide deck and accompanying short report to assist in communicating your response strategy. The PowerPoint slide deck and accompanying short report need to be presented in a clear, logical and professional manner. The PowerPoint deck should use visual information (images, graphs, charts, diagrams) to convey messages rather than relying on extensive text. The accompanying report should be presented with a cover page including all the names of the students responsible for contributing to the report, student numbers and the final word count. The report should have double-line spacing and correctly use a consistent referencing style (Harvard, APA or AMJ) if references are used. The reference list is not included in the 1000 (+/- 10%) word count.
5.For students submitting this assignment in a team, 5% of marks will be allocated to teamwork and collaboration. All teams must complete the compulsory, confidential peer assessment on Blackboard within five days of submitting this assignment.
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