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Identify the industry LIME operates in and the stage of the industry life cycle. Analyze and quantify future growth projections. What is the business level strategy? How has the firm’s strategy been affected by Covid?
Analyze Tata/Starbucks paying attention to the following factors as well as any additional elements that you think are important considerations for a discussion of their strategy. What special considerations are involved in a decision to pursue international expansion in India? What strategic options can be used to achieve international expansion? What international strategy has Starbucks pursued generally and, in particular, in India? What recommendations would you make for Starbucks to pursue international expansion over the next 5-10 years?