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  1. Read the Criterion Reference Assessment (CRA) sheet featured at the end of this document.
  2. Review and evaluate your recommendations based on the tutor’s feedback from Assessment Task 1 and the information provided from the client this semester.
  3. Describe the idea of your social media campaign in response to your client’s business objective/s and target audience, along with a list of measurable objectives for this campaign.
  4. Describe and justify your content strategy for one or more platforms.
  5. Outline and explain how you will manage the campaign. This will include the design of a one-week content calendar, and an explanation of the monitoring and listening techniques and tools to be used. Justify the timeframe chosen.
  6. Develop a social media evaluation strategy (including an analysis and critical interpretation of the key performance indicators to consider for the success of the social media strategy).
  7. In the Appendix section of the report include at least three content elements to demonstrate how your content plan will work in one or more platforms.
  8. Support your arguments using academic and industry literature.

Microsoft Word – CYB104 Assessment 3 Semester 2 2021 FINAL.docx

This assessment task must be presented as a professionally prepared social media campaign report. There is one template designed to help you with the structure of your report. It includes:

  • Introduction (brief introduction about what is the main idea of your campaign based on the client’s goals)
  • Description of the idea for your campaign, along with a list of objectives for the campaign.
  • Content strategy (description and justification of your content strategy)
  • Social media management strategy (one-week calendar) with time frame justified
  • Social media evaluation strategy and success criteria for the campaign
  • Reference list (using QUT APA referencing for citing academic and industry literature)
  • Appendix, which includes the at least 3 content elements you created.

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