🍐 我们总结了澳洲代写中——Marketing代写的经典案例，如果你有任何Analysis代写的需要，可以随时联络我们。CoursePear™ From @2009。本文涵盖的是一份Marketing Plan Analysis怎么做的经典案例。
情景。你正在为一家大型商业咨询公司工作。该公司刚刚获得了一个新客户。你的工作团队的任务是对客户的市场活动进行审计，以便你公司的高级顾问制定一套新的战略，将该客户的盈利能力和市场份额提升到一个新的水平。客户已经向你展示了他们最新的营销计划。你的任务是对这个营销计划进行详细的分析，并评估它是否可以被修改，或者直接扔掉重新开始。
实际上，你正在进行一次营销审计。你正在解构营销计划的每个组成部分，以检查所使用的假设、研究和战略。
给高级合伙人的报告应该按照营销计划的章节顺序来呈现。
例如，在每个部分，你应该解释。
- 公司已经做了什么？
- 他们为什么要这样做（将其与理论联系起来）？
- 他们是如何做出这一选择或决定的（用关于市场的事实来支持这一决定）？
市场的事实支持）？) - 他们还可以使用什么其他选择？
这份报告是你向高级管理团队展示你的营销知识的机会。
Scenario: You are working for a large business consultancy firm. The firm has just acquired a new client. Your work team’s job is to undertake an audit of the client’s activities in the market in order for the senior consultants in your firm to develop a new set of strategies that will take this client to a new level of profitability and market share. The client has presented you with their latest marketing plan. You have been tasked with undertaking a detailed analysis of this marketing plan and to assess whether it can be modified or just thrown out and started again.
In effect you are conducting a marketing audit. You are deconstructing every component of the marketing plan to check the assumptions, research, and strategies used.
The report back to the senior partners should be presented in the same sequence as the marketing plan sections.
For example, in each section you should explain:
- What the firm has done?
- Why they have done this (relate this back to theory)?
- How have they arrived at that choice or decision (back this up with facts about
the market)? - What other options could they have used?
This report is your opportunity to showcase your knowledge of marketing to the senior management team.
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