🍐 我们总结了英国代写中——Report代写的经典案例，如果你有任何时尚代写的需要，可以随时联络我们。CoursePear™ From @2009。

ROLES & PROCESSES OF BUYERS & MERCHANDISERS

Referral/Deferral BRIEF 

Assessment 2 – Individual report: Range Review and Build

(worth 70% of module mark)

A written report of 2,800 words. Online submission is JULY 18TH by 1pm via Blackboard assignment link.

PLEASE NOTE: IF YOU FAILED THIS ASSIGNMENT ON YOUR FIRST ATTEMPT, PLEASE DO THE FOLLOWING:

  1. Read the original brief below carefully, making sure you understand what is required. If in any doubt, please email Tony or Christine for clarification.
  2. READ THROUGH THE FEEDBACK PROVIDED AND MAKE IMPROVEMENTS TO YOUR WORK IN RESPONSE.
  3. HIGHLIGHT ALL AREAS WHERE THESE IMPROVEMENTS HAVE BEEN MADE.

HOWEVER, IF THIS IS YOUR FIRST SUBMISSION, PLEASE FOLLOW THE BRIEF, BELOW:

The Brief:

Part 1: Buying & Merchandising Cycle

Using the buying cycle followed in this module for own label businesses:

  • Explore each stage of the cycle under clear sub-headings, explaining the roles and responsibilities of an own label Buyer.
  • Do the same for an own label Merchandiser at each stage, indicating clearly their tasks at each stage of the cycle.
  • Again, at each stage of the cycle, indicate which other key internal, and/or external personnel would be involved, and the part they play.

How to structure Part 1.

You will need to follow the logical order of the buying cycle, (a reminder of which is below), to demonstrate the Buying & Merchandising roles and processes at each stage:

Range Review

Research and planning

Range development

Sourcing and sampling

Range Finalisation

Order confirmation

Manufacturing

Allocation and Distribution

Retail sales

Use the table template provided to organize your information – in week 8 folder on BB

Part 2: Customer Profiles

Choose a pair of retailers from the list below, both of which follow the own label route to market.:

Present a customer profile for each brand as a visual profile, with written keywords.

Be clear, in the profiles, how the customer for each brand differs.

Own-label Retailers: Choose 1 of these pairings:

EITHER

Choice 1: Hugo Boss & Reiss

Garment categories: Men’s shirts (NB for HB, include Hugo label only) or Women’s dresses

OR

Choice 2: Gant & Massimo Dutti

Garment categories: Men’s knits or Women’s shirts & blouses

Part 3: Range Review: Critical Appraisal

  1. Next, choose 1 category, from the list above, which is stocked by both the brands from Part 2.
  2. Primary research: For this assignment, you need to plan and set aside a morning or afternoon when you can visit one of each of the 2 retailers’ stores in central London, to observe and compare the chosen category product selection for each brand.
  3. Log the date and time of your visit. (Make sure you visit both stores on the same day). Note the location of the store selected. (Is it a flagship store?)
  4. Provide photographic evidence of the visit: this could be one or two of the category items, (NB please ask a sales assistant before doing this, explaining that you’re doing a university project); it could also include a shop window, if the category is featured there.
  5. Carefully observe and analyse the category product offer, answering the 4 questions below in task 3.
  • Critically analyse the relevance of the bought product range of this category to the target customer of:

a) retailer 1

b) retailer 2

evaluating its appropriateness.

For each retailer, evaluate the following:

  1. Is the category offer correctly interpreting the relevant spring/summer 2022 trends for the customer, (as profiled in Part 2)? If so, specifically what and how have they been adopted? Also note if key trends have been missed, giving details.
  • Is the balance of core versus fashion product appropriate? If so, why? If not, why not?
  • Is the category range balanced? Are there any missing elements that should be there? Why?
  • Is the price for the value offered appropriate for the target customer? Why/why not?

Part 4: Forward Range Planning 

Use the template provided in week 8  

What recommendations would you put forward for this category in coming seasons for each retailer, based on the above findings – and WHY?

Create a table to show these recommendations, which indicates:

  • The recommendation and the reason for it
  • In which part of the buying & merchandising cycle would action on the recommendation need to be taken?
  • Who in the team is responsible? (buyer/merchandiser/designer/quality control etc.)
  • What tasks do they need to undertake to action the recommendations?

CoursePear™是一家服务全球留学生的专业代写。
—-我们专注提供高质靠谱的美国、加拿大、英国、澳洲、新西兰代写服务。
—-我们专注提供Essay、统计、金融、CS、经济、数学等覆盖100+专业的作业代写服务。

Report代写
Report代写

CoursePear™提供各类学术服务，Essay代写，Assignment代写，Exam / Quiz助攻，Dissertation / Thesis代写，Problem Set代做等。