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你被要求制定一份管理报告，解决以下四个具体任务。报告应该有3500字，不包括标题页、执行摘要、目录、参考文献和附录。这项评估占你总成绩的70%，并评估学习成果2和3。管理报告是一份专业文件，按照所提供的准则详细介绍，其专业介绍的一部分是
遵守字数限制。
请注意，提交的截止日期是5月12日星期三晚上23点59分。任务。
你将研究以下公司之一作为你报告的主题。
Ub er Oyo
T esla Amazon
作为你研究的结果，在你的管理报告中解决以下任务。

  1. 分析案例研究组织在过去五年中战略地位的关键变化，即外部环境和内部环境的变化（包括组织资源、竞争力、能力、领导力、文化和其他内部方面的变化）。(30%)
    学生将使用各种理论材料以及公司/市场/行业数据来分析案例研究组织的内部和外部环境的主要变化。
  2. 批判性地评价该组织在相关时期内对外部和内部挑战的反应如何。批判性评价的一部分可以是讨论你的案例组织的战略是否是规定性的和/或突发性的。(25%)
    批判性评价的重点是确定案例组织对任务1中分析的变化做出了怎样的反应。这一评价应包括对该组织已实现战略的考虑以及对其成功和失败的评价。这种考虑应通过对所研究时期的关键绩效指标的分析来支持。
  3. 批判性地讨论你的案例组织的竞争优势的基础和可持续性。(20%)
    学生要使用一系列的理论框架，对案例组织的竞争优势的基础以及它在研究期间的变化进行批判性讨论。学生还需得出结论，该案例组织的竞争优势在未来的可持续能力如何。
  4. 在上述基础上，制定一系列可供案例组织选择的战略方案，以确保其在未来的成功和可持续性。选择最合适的方案并考虑与之相关的一系列实施问题。(25%)
    要求学生为该组织制定一系列战略方案，以确保其长期成功。这些方案必须是具体的，并且与所研究的组织环境相关。它们必须是战略性的，而不是业务性的。每个方案的制定都需要得到本模块中所学习的理论材料和公司/行业/市场数据的支持。
    使用战略选择评估的框架，学生被要求为组织选择一个方案来实施。与所选方案相关的一系列实施问题需要被严格讨论。
    重要的是，所有的任务都要在你的专业管理报告中得到解决。你的答案的质量将根据学术价值以及你的报告的质量来评估：其格式、结构、材料的使用和整体表现。
    使用有信誉的公司/行业/市场数据和本模块中学习的理论材料是关键的考虑因素。分数将反映出是否部分或全部完成了任务。对于所有的任务，一系列理论概念和框架的应用需要成为获得高分的证据。

You are asked to develop a management report addressing the four specific tasks set out below. This should be 3,500 words excluding title page, executive summary, table of contents, references and appendices. This assessment contributes towards 70% of your total grade and assesses learning outcomes 2 and 3. A management report is a professional document presented as detailed by the guidelines provided, and part of its professional presentation is
the adherence to word limits.
Please note that the deadline for submission is Wednesday 12th May at 23.59pm. Tasks:
You will research one of the following companies as the subject of your report:
Ub er Oyo
Tesla Amazon
As a result of your research, address the following tasks in your management report:

  1. Analyse the key changes in the strategic position i.e. external environment and internal environment (including changes in organisational resources, competences, capabilities, leadership, culture and other internal aspects) of the case study organisation during the past five years. (30%)
    Students are to use a variety of the theoretical materials as well as company/market/sector data to analyse the major changes in the internal and external environments of a case study organisation.
  2. Critically evaluate how well the organisation responded to the external and internal challenges over the period concerned. Part of your critical evaluation could be a discussion of whether the strategy of your case organisation is prescriptive and/or emergent. (25%)
    The focus of the critical evaluation is to determine how well the case organisation responded to the changes analysed in task 1. This evaluation should include considerations for the realised strategy of the organisation and evaluation of its successes and failures. Such considerations should be supported by analysis of the key performance indicators for the period studied.
  3. Critically discuss the basis and sustainability of the competitive advantage of your case organisation. (20%)
    Students are to use a range of theoretical frameworks to develop a critical discussion about the basis of the competitive advantage of the case organisation and how it changed over the period studied. Students are also to conclude how sustainable is the competitive advantage of the case organisation going forward.
  4. Based on the above – develop a range of strategic options available to your case organisation to ensure its success and sustainability into the future. Choose the most appropriate option and consider a range of implementation issues associated with it. (25%)
    Students are asked to develop a range of strategic options for the organisation to ensure its long-term success. These need to be specific and relevant to the organisational context studied. They need to be strategic and not operational in nature. Development of each option needs to be supported by the theoretical materials studied during the module and the company/industry/market data.
    Using a framework for strategic options evaluation, students are asked to select an option for the organisation to implement. A range of implementation issues associated with a chosen option needs to be critically discussed.
    It is important that all tasks are addressed in your professional management report. The quality of your answer will be assessed on academic merits as well as in terms of the quality of your report: its format, structure, use of materials and the overall presentation.
    The use of reputable company/industry/markets data and the theoretical material studied during the module are the key considerations. The grading will reflect if the tasks are answered partially or in full. For all the tasks, the application of a range of theoretical concepts and frameworks needs to be in evidence for high grades.

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