🍐 我们总结了香港代写中——Supply Chain Management代写的经典案例,如果你有任何Exam代考代写Assessment的需要,可以随时联络我们。CoursePear™ From @2009。

  1. (10分)考虑一个公司向终端市场的消费者销售一个单一的商品。它通过一个确定性的线性函数D=XXXX-10p来估计需求量D和销售价格p之间的关系,其中 “XXXX “是指你的学生证号的最后四位数字。每个产品的单位成本为c=10。
    (a) 如果该公司收取单一的销售价格。该公司的利润最大化价格是多少?在这种情况下,公司给消费者留下多少钱 “在桌上”?
    (b) 为了提高利润,请考虑以下问题。
    如果你的学生证的倒数第二位是偶数,就可以做这个工作)。如果
    如果该公司可以收取两个不同的价格,你能找到一种方法来提高公司的利润吗?
    公司的利润?
    如果你的学生证上的倒数第二位是奇数,请做这个工作)。如果
    如果该公司可以收取三个不同的价格,你能找到一种方法来提高公司的利润吗?
    公司的利润?
    (c) 解释实用定价策略的常见理由,如团体定价。
    区域定价、渠道定价、动态定价、邮寄回扣等实用定价策略的常见理由。
  2. (15分) 结合你在全球供应链管理模拟游戏中的经验,考虑全球背景下的供应链。
    (a) 你在模拟游戏中应用了哪些有用的标准来选择供应商并在供应商之间分配产能?
    和在供应商之间分配能力的有用标准是什么?解释一下你的逻辑。超出模拟游戏的范围,在挑选供应商时还有哪些考虑因素?国内和国外的供应商是否总是相互替代?它们有时是互补的吗?混合使用国内-海外外包的逻辑是什么,你将如何决定将哪些任务分配给他们每个人?
    (b) 最近爆发的COVID-19事件对全球供应链的未来有什么挑战?你对在全球范围内经营的公司在这种 “一生一次 “的破坏下生存有什么建议?请从以下至少两个角度来讨论上述问题。(1) 市场地位和定价;(2) 采购;(3) 分销和物流;(4) 设施设计;(5) 对冲和风险管理。

  1. (10 points) Consider the push-pull view of supply chain management.
    (a) Which system (push, pull, or push-pull) do the following models belong to (i)
    capacity pooling via long chain; (ii) Toyota system; (iii) Barilla SpA’s model; (iv) quick response model; and (v) location pooling model? Why? Justify your answers.
    (b) For push (upstream) – pull (downstream) systems, under what conditions should a firm move the push-pull boundary to an earlier (upstream) stage of a supply chain? Under what conditions should a firm move the boundary to a later (downstream) stage? Justify your answer and use your answer to explain the following company’s supply chain practice.
    􏰀 (Work on this if the last digit of your student ID is even number): HP’s printer department
    􏰀 (Work on this if the last digit of your student ID is odd number): Zara
  2. (15 points) Consider supply chain management in a global context.
    (a) Firms typically carry some safety stock of raw materials as a buffer to hedge
    against potential delivery delay from a supplier. Is holding safety stock a generally attractive strategy to buffer against a catastrophic disruption of a supplier? Why? Is there any other type of redundancy a firm could invest in hedging disruption risk?
    (b) Recall Toyota’s impressive organizational response to a disruption of its sole- sourced supplier, Aisin, for the component of P-valves. Explain why can Toyota create such an adaptive supply chain community in response to disruption? Do you think that Toyota’s adaptive response can be applied to the example of Nokia and Ericsson we discussed previously? Why?
    (c) What are the potential ethical issues related to global supply chains/global sourcing?
  3. (15 points) Consider a multi-stage supply chain.
    (a) Early this year, due to the COVID-19 outbreak, we are seeing global shortage of
    many grocery products, such as rice, vegetables, even toilet papers. Use what you have learnt from the course to explain the following notice seen from a supermarket. Do you think the claim is reasonable? What can you do to prevent and/or resolve such issue?

(b) Will each of the following practices help mitigate bullwhip effect:
􏰀 (Work on this if the last digit of your student ID is even number): (i) E-
commerce and internet; (ii) Express delivery; (iii) Dynamic pricing; (iv) Supplier-Retailer partnership; and (v) Blockchain technology. Why? Justify your answer.
􏰀 (Work on this if the last digit of your student ID is odd number): (i) Coupon and mail-in rebate; (ii) Long-term supply contract; (iii) Everyday low price; (iv) RFID; and (v) Collaborative forecasting. Why? Justify your answer.

  1. (10 points) Consider a firm selling a single item to the end market consumer. It estimates the relationship between demand, D, and sales price, p, by a deterministic linear function D=XXXX-10p, where “XXXX” refers the last four-digits of your student ID number. The unit cost for each product is c=10.
    (a) If the firm charges a single sales price. What is the firm’s profit maximizing price? In this case, how much money the firm leaves “on the table” for consumers?
    (b) To improve the profit, consider the following:
    􏰀 (Work on this if the second-to-last digit of your student ID is even number): If
    the firm can charge two separate prices, can you find a way to improve the
    firm’s profit?
    􏰀 (Work on this if the second-to-last digit of your student ID is odd number): If
    the firm can charge three separate prices, can you find a way to improve the
    firm’s profit?
    (c) Explain the common rationale for practical pricing strategies such as group pricing,
    regional pricing, channel pricing, dynamic pricing, mail-in-rebate, etc.
  2. (15 points) Consider supply chain in a global context, together with your experience in the global supply chain management simulation game.
    (a) What are useful criteria you applied in the simulation to choose among suppliers
    and allocate capacity among suppliers? Explain your logic. Going beyond the confines of the simulation, what other considerations might enter the picture in picking your suppliers? Are domestic and oversea suppliers always a substitute for each other? Are they sometimes complements? What is the logic for the hybrid use of domestic-oversea outsourcing, and how are you going to decide what tasks you are going to allocate to each one of them?
    (b) How does the recent outbreak of COVID-19 challenge the future of global supply chain? What are your suggestions for firms operating in a global context to survive under such an “once-in-a-life-time” disruption? Discuss above questions from at least two perspectives out of the following list: (1) market position and pricing; (2) sourcing and procurement; (3) distribution and logistics; (4) facilities design; and (5) hedging and risk management.

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Supply Chain Management代写

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