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第1部分(10/2到期
🔺 你的最终媒体关系包
你的最终媒体关系包应该包括叙述(300-500字),包括对你要宣传的项目/公司/服务的简要描述;你希望达到的目标受众;以及你将选择的与该受众联系的媒体。
在叙述的同时,从下面的选项中至少包括三个项目(你可以用你第六周的媒体发布稿作为其中之一)。

  • 社交媒体帖子/博客的选择
  • 媒体发布
  • 媒体推介电子邮件/信函
  • 公司/官员背景资料
  • 公共服务公告
    请将你的所有组成部分合并成一个文件,保存为doc、rtf或pdf文件。

用300-500字简要描述你的媒体活动主题,包括你将推广的产品或服务、一般目标受众、对媒体渠道的任何初步想法、执行计划的时间表等。你的计划可以是你正在进行的实际产品或服务,或者你可以创建一个假想的项目。
你可以在文本输入框中粘贴你的任务,但一定要保存你的工作副本,以便为你的最终传播计划进行汇编,并以防系统崩溃。如果你将你的任务附在文件上,请将其保存为.rtf或.pdf格式,以确保我可以打开它。

第2部分(10/16到期
我们创造的许多信息都是基于我们试图与谁沟通–所以在你向媒体求爱时,千万不要忘记你的特定目标受众。本周的视频提供了一些赢得观众注意力的呼吁,其他补充材料可能有助于你准备本周的任务,起草一些初步的信息。
用300-500个字,简要概述你希望在媒体计划中传达的关键信息。你需要传达的最基本信息是什么?根据你的目标人群的性质,你可以如何措辞这些信息?你将有机会在接下来的单元中完善你的信息。

第3部分(10/30到期
本周我们的阅读和资源侧重于向媒体展示你的竞选信息–特别是以媒体发布的形式。
你可以在下面的链接中找到多年来对我来说行之有效的媒体发布样本。你可以自由地尝试你自己的格式,只要你保持你的陈述专业和敏锐。
你还可以在 “关于公共关系 “的媒体关系网页上找到一些业内专家提供的关于如何与编辑和记者建立最佳关系的提示。
媒体发布样本。
http://ucla.wwmr.us/readings/release.htm
 (链接到一个外部网站。)
关于公共关系。媒体关系
http://aboutpublicrelations.net/mediarel.htm
 (链接到一个外部网站。)
课程补充网站:http://course.wwmr.us
请准备并发布你的媒体发布稿。尽量保持在一页之内,并随时在课程讨论中与同学们集思广益。本周在 “总结与资源 “中公布的媒体发布样本和专家提示应该有助于提供更多的想法。
请以doc、rtf或pdf文件形式发布你的新闻稿。

第四部分(11/20到期
一切都在顺利进行中,然后BAM危机来了。最好的策略是在危机发生前做好准备。本周的读物和资源提供了战略和策略,让你在关键时刻需要他们之前,在闲暇时准备好危机策略和代言人。
关于公共关系。危机管理
http://aboutpublicrelations.net/crisis.htm
根据你的阅读、资源和今天的讨论,为你的活动准备一份关于媒体选择的简要概述(300-500字),解释你在印刷、广播、社会和其他媒体选择中的选择。
请解释你的媒体选择,它们如何到达你的目标受众,以及你如何为你选择的每个媒体修改你的信息。

✅第5部分(12/4到期
🔺 随着我们对课程的总结,本周的材料将提供关于衡量你的活动结果的细节,对你作为一个传播专家的未来的展望,以及许多关于你的职业发展的资源。请务必在课程讨论中分享你最喜欢的资源。
你的最终媒体关系包
你的最终媒体关系包应该包括叙述(300-500字),包括对你要宣传的项目/公司/服务的简要描述;你希望达到的目标受众;以及你将选择的与该受众联系的媒体。
在叙述的同时,从下面的选项中至少包括三个项目(你可以用你第六周的媒体发布稿作为其中之一)。

  • 社交媒体帖子/博客的选择
  • 媒体发布
  • 媒体推介电子邮件/信函
  • 公司/官员背景资料
  • 公共服务公告
    请将你的所有组成部分合并成一个文件,保存为doc、rtf或pdf文件。

✅Section 1 (due 10/2)
🔺 Your Final Media Relations Package
Your final media relations package should include narrative (300-500 words), including a brief description of the program/company/service you’ll be publicizing; the target audience you hope to reach; and the media you will select to connect with that audience.
Along with that narrative, include at least three items from the options below (you can use your media release from Week 6 as one of them):

  • Selection of social media posts/blogs
  • Media release
  • Media pitch email/letter
  • Company / Officer backgrounders
  • Public Service Announcement
    Please combine all your components into a single document, saved as a doc, rtf, or pdf file.

Briefly describe the topic of your media campaign in 300-500 words, including the product or service you will be promoting, the general target audience, any initial thoughts on media outlets, timeline to execute the plan, etc. Your plan may be for an actual product or service you are working on, or you can create a hypothetical project.
You may paste your assignments in the text entry box, but be sure to save copies of your work to compile for your final communications plan, and in case the system crashes. If you attach your task as a file, please save it in .rtf or .pdf format to ensure I can open it.

✅section 2 (due 10/16)
🔺 So much of the message we create is based on just who we are trying to communicate with – so never lose track of your specific target audience as you court the media. The video this week provides some appeals for winning audience attention, and the other supplementary materials might help as you prepare you assignment this week drafting some preliminary messages.
In 300-500 words, briefly outline the key messages you hope to convey in your media plan. What are the most essential messages you need to convey? How might you word the messages, according to the nature of your target demographics? You will have an opportunity to refine your messages in the upcoming units.

✅section 3 (due 10/30)
🔺 Our readings and resources this week focus on presenting your campaign messages to the media – particularly in the form of a media release.
You’ll find a link below for sample media releases in a format that has worked well for me over the years. Feel free to experiment with your own format, providing you keep your presentation professional and sharp.
You’ll also find some tips from experts-in-the-field for how to best connect with the editors and reporters, posted on the About PR media relations page.
Media Release Samples:
http://ucla.wwmr.us/readings/release.htm
 (Links to an external site.)
About Public Relations: Media Relations
http://aboutpublicrelations.net/mediarel.htm
 (Links to an external site.)
Course Supplementary Website:
http://course.wwmr.us
Please prepare and post your draft media release. Try to keep it to a single page, and feel free to brainstorm ideas with your classmates in the course discussions. The media release samples and expert tips posted in the Summary & Resources this week should help with additional ideas.
Please post your release as a doc, rtf, or pdf file.

✅section 4 (due 11/20)
🔺 Everything is cruising along just fine, then BAM a crisis hits. The best strategy is to prepare for crises before they happen. The readings and resources this week provide strategies and tactics for preparing crisis strategies and spokespeople at your leisure, before you need them in a critical instant.
About Public Relations: Crisis Management
http://aboutpublicrelations.net/crisis.htm
Based on your readings, resources and discussions to day, prepare a brief overview (300-500 words) of your media selection for your campaign, explaining your choices among print, broadcast, social, and other media options.
Please explain your media selections, how they reach your target audience, and how you might modify your messages for each medium in your selection.

✅section 5 (due 12/4)
🔺 As we wrap up the course, the materials this week will provide detail on measuring your campaign results, a look into your future as a communications professional, and lots of resources for your career growth. Be sure to share any of your favorite resources in the course discussions.
Your Final Media Relations Package
Your final media relations package should include narrative (300-500 words), including a brief description of the program/company/service you’ll be publicizing; the target audience you hope to reach; and the media you will select to connect with that audience.
Along with that narrative, include at least three items from the options below (you can use your media release from Week 6 as one of them):

  • Selection of social media posts/blogs
  • Media release
  • Media pitch email/letter
  • Company / Officer backgrounders
  • Public Service Announcement
    Please combine all your components into a single document, saved as a doc, rtf, or pdf file.

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