问题 1 10 分
If a company hires Nielsen to get insights into their customer base, which term best describes Nielsen from the perspective of the company? Nielsen is a _.
Marketing Service Agency
问题 2 10 分
Nielsen primarily gathers data from __ to help companies with strategic marketing decisions.
Marketing Information Systems
Competitive Marketing Intelligence
问题 3 10 分
If a company hires Nielsen to gather information of a very specific problem that a company encounters, Nielsen likely collects _ data from consumers.
问题 4 10 分
What type of research is most likely necessary to gain insights into the demographic factors like age, gender, and income of a company’s customer base?
问题 5 10 分
According to James Russo, Nielsen started at the same time as __.
Taylor Swift’s career