问题 1 10 分
Which position does Michael Hand (the person who was interviewed) hold at IMG?
答案选项组
Vice President Sales
President and Vice CEO
Vice President, Strategic Marketing
Strategic Account Manager
Chairman of the Board
标记问题：问题 2
问题 2 10 分
A professional football team is most likely __ for an aspiring college football player?
答案选项组
A Yacht Club
A Friend Group
An Aspirational Group
A Family Group
A Membership Group
标记问题：问题 3
问题 3 10 分
The most fundamental factor that determines an individual’s behavior is __.
答案选项组
Social Groups
Culture
Social Factors
Personal Characteristics
Reference Groups
标记问题：问题 4
问题 4 10 分
IMG is a company that mainly works with __.
答案选项组
Car Manufacturing
Education
Sport Entertainment Media
Electronics
Video Game Development
标记问题：问题 5
问题 5 10 分
Which part of the consumer buyer behavior process was made easier by IMG by providing college students with new, relevant media?
答案选项组
Need Recognition
Purchase Decision
Evaluation of Alternatives
Information Search
Postpurchase Behavior
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