问题 1 10 分
If a company hires Nielsen to get insights into their customer base, which term best describes Nielsen from the perspective of the company? Nielsen is a _.
答案选项组
Reseller
Marketing Service Agency
Competitor
Public
Environmental Factor
标记问题：问题 2
问题 2 10 分
Nielsen primarily gathers data from __ to help companies with strategic marketing decisions.
答案选项组
Marketing Information Systems
Big Data
Customers
Internal Databases
Competitive Marketing Intelligence
标记问题：问题 3
问题 3 10 分
If a company hires Nielsen to gather information of a very specific problem that a company encounters, Nielsen likely collects _ data from consumers.
答案选项组
Primary
Exploratory
Secondary
Descriptive
Causal
标记问题：问题 4
问题 4 10 分
What type of research is most likely necessary to gain insights into the demographic factors like age, gender, and income of a company’s customer base?
答案选项组
Secondary Data
Descriptive Research
Primary Data
Exploratory research
Causal Research
标记问题：问题 5
问题 5 10 分
According to James Russo, Nielsen started at the same time as __.
答案选项组
Artificial Intelligence
Personal Computers
Market Research
NASA
Taylor Swift’s career
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